How many shades of white do you know?

Snow white cotton, cream white lace, pearl white satin, milky white silk... Every nuance, every refraction of light matters. We can clearly tell the difference between a snow-coloured shirt and and an alabaster taffeta dress. This is why the formula of our washing gel has been designed in a way that protects all shades of white, not only the brightest ones. It keeps them spotlessly clean, prevents the fabric from getting gray, does not leave smudges. It revives bright colours, leaving your clothes fresh and beautifully scented.


Why you will love it: you can be sure that your white and light-coloured fabrics are spotlessly clean and that you look perfect.

What assures you an additional safety: the white sensor formula. The gel does not contain optical whiteners so it is safe for all shades of white and does not make delicate fabrics go gray.

What you will be delighted about: the concentrated gel formula, which makes it efficient and compact. It doesn’t take much space on the shelf and goes a long way! 

Our secret is: thanks to the active enzyme formula, the gel works perfectly even in low temperatures (from 20°C up). And as you know, washing clothes in colder water is better both for your garments and your budget.

What is really important for men: we know you find it hard to tell one shade of white from another. Don't sweat, you don’t need to. Our gel will do it for you.

What fabrics you can use it for: the gel is suitable for all types of fabric and colours, women’s and men’s clothing. 

What white smells like: we love playing with fragrances so we asked scent designers that work with us to create a composition inspired by the white colour. They have created a masterpiece, bringing together powerful white flowers with subtle cotton, and a cool touch of snowflakes.


Fragrance architecture:

Head note: snowflake, apple, violet, citrus fruit

Heart note: jasmine, rose, cotton

Base note: musk, cedar, powdery notes


It is so efficient because it contains [ingredients]: 5-15% anionic surfactants, less than 5% non-ionic surfactants, less than 5% soap, less than 5% phosphonates, less than 5% of EDTA and its salts, enzymes, perfume, benzisothiazolinone, methylisothiazolinone.

What is important and not only for ecologists: the gel formula is biodegradable and its packaging recyclable. No animals were harmed in the production of this product.


Download the list of ingredients

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